Document Type

Article

Publication Date

6-1-2021

Keywords

Latina/o studies, Ethnography, Disney, Spanish

Digital Object Identifier (DOI)

https://doi.org/10.1525/dcqr.2021.10.2.50

Abstract

Research indicates that Disney theme parks function as sites of ideological negotiation. This study builds on the research by examining Disney World’s incorporation of its first avowed Latina princess, Elena of Avalor. Bringing together discourses of Latinidad, theme parks, and media, this essay focuses on how the park incorporates Elena into its landscape at the level of production, representation, and audiences. I argue that Disney’s inclusion of Elena, and by extension Latinidad, is malleable, situated within the geographic setting, and dependent on various factors seldom disclosed by the conglomerate. Ultimately, Elena exists as an outsider within the Disney park universe.

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Publisher grants permission "to post the article on the Author’s personal website or within institutional or subject repositories."

Was this content written or created while at USF?

Yes

Citation / Publisher Attribution

Diana Leon-Boys; No Spanish in Cinderella’s Kingdom: A Situated Ethnography of Disney World’s Engagement with Elena of Avalor. Departures in Critical Qualitative Research 1 June 2021; 10 (2): 50–58. doi: https://doi.org/10.1525/dcqr.2021.10.2.50

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