Document Type
Article
Publication Date
3-2012
Keywords
New Media, Obama, Online Organizing, Social Media, YouTube
Abstract
Barack Obama broke a presidential tradition on January 24, 2009. After almost three decades on the radio, he delivered the Saturday presidential address visually on the White House website and YouTube page. The medium transition presents an opportunity to examine the address’s evolving form as a genre of presidential rhetoric. I expand upon my recent analysis of the weekly address by examining the structure, online layout, and presidential image in the digital medium and how the salient functions of the genre are highlighted compared to its predecessor addresses on radio. I find the address’s digital form highlights the temporality of each pronouncement while strengthening its essential generic functions.
Rights Information
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.
Was this content written or created while at USF?
No
Citation / Publisher Attribution
Electronic Media & Politics, v. 1, issue 6, p. 108-112.
Scholar Commons Citation
Scacco, Joshua M., "The Digital Form of a Weekend Routine: A Research Note on the Weekly Presidential Address" (2012). Communication Faculty Publications. 931.
https://digitalcommons.usf.edu/spe_facpub/931
