Predicted Outcome Value Theory in Ongoing Relationships
Document Type
Article
Publication Date
2010
Keywords
predicted outcome value theory, ongoing relationships, relationship maintenance, uncertainty, unexpected events
Digital Object Identifier (DOI)
https://doi.org/10.1080/03637750903514276
Abstract
Theory and research reported in this paper provide both theoretical and methodological advances in the study of predicted outcome value theory (POV) in established, ongoing relationships. From a theoretical perspective, POV, previously a theory focused solely on initial interaction behaviors and consequences, is extended into the realm of ongoing relationships. The propositions of the theory are reformulated and hypotheses derived from them are tested. Overall, the results strongly support this extension and shed new light on its role in understanding the effect of unexpected events. Methodologically, the study provides a longitudinal approach for assessing ongoing relationships both before and after the occurrence of an unexpected event.
Was this content written or created while at USF?
No
Citation / Publisher Attribution
Communication Monographs, v. 77, issue 1, p. 27-50.
Scholar Commons Citation
Ramirez, Artemio Jr.; Sunnafrank, Michael; and Goei, Ryan, "Predicted Outcome Value Theory in Ongoing Relationships" (2010). Communication Faculty Publications. 538.
https://digitalcommons.usf.edu/spe_facpub/538
