`Extending Society': The Role of Personal Networks and Gratification-Utilities in the Use of Interactive Communication Media
email, gratifications, instant messaging, interactive communication technologies, personal networks, telephone
Digital Object Identifier (DOI)
This study examined the relationship among personal network characteristics, gratification-utilities and the frequency of use of three interactive communication technologies (landline telephone, email and instant messaging). A conceptual framework is presented, providing a rationale for three hypotheses predicting positive relationships between personal network characteristics (size, intimacy and physical proximity), gratification-utilities and frequency of use.The participants were 286 college students, whom research shows are primary users of interactive media. Hypotheses 1 and 2, proposing a link between network characteristics and gratification-utilities with frequency of use, were supported, while Hypothesis 3, predicting a link between the prior two variables, was only partially supported. Frequency of use was associated more strongly with network characteristics than with gratification-utilities across the three technologies. Of the network characteristics, network size was significantly associated with gratification-utilities. Directions for future research are discussed.
Was this content written or created while at USF?
Citation / Publisher Attribution
New Media & Society, v. 9, issue 5, p. 795-810
Scholar Commons Citation
Dimmick, John; Ramirez, Artemio Jr.; Wang, Tao; and Lin, Shu-Fang, "`Extending Society': The Role of Personal Networks and Gratification-Utilities in the Use of Interactive Communication Media" (2007). Communication Faculty Publications. 308.