Market Decision Making for Online Auction Sellers: Profit Maximization or Socialization
Online auctions, electronic commerce, online seller channel selection
The purpose of this investigation is to identify factors in the decision making processes used by online auction sellers to select their online auction sales channel. Examining these decision factors will aid in creating a model of online auction seller channel evaluation mechanisms including economic and social factors and may be used by online auction services and intermediaries to maximize their market potential by increasing the perceived value of the various economic or social factors influencing seller outlet selection. An exploratory survey analysis is used to identify the components that online seller’s use for online channel selection.
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Citation / Publisher Attribution
Journal of Electronic Commerce Research, v. 7, no. 4, 199-220
Scholar Commons Citation
Walczak, Steven; Gregg, Dawn G.; and Berrenberg, Joy L., "Market Decision Making for Online Auction Sellers: Profit Maximization or Socialization" (2006). School of Information Faculty Publications. 186.