Title

Strategic Approach to Globalization with Mobile Business

Document Type

Book Chapter

Publication Date

12-1-2008

Digital Object Identifier (DOI)

https://doi.org/10.4018/978-1-60566-156-8.ch020

Abstract

This chapter discusses the importance of strategic approach to the phenomenon of globalization with mobile business. Globalization is the exclusion of geographical boundaries when conducting business, considering that, in today's business world the concept of the dynamic aspect of the globalization is inevitable. Advances in information and communications technologies have helped globalization to evolve rapidly, providing the opportunity for local businesses to operate internationally. A mobile business also can exploit the opportunity of globalization. This chapter also examines how a mobile business can approach globalization strategically. Further more this chapter explains that a semi-mobilized business can become fully mobilized in order to operate more efficiently and effectively.

Citation / Publisher Attribution

Strategic Approach to Globalization with Mobile Business, in B. Unhelkar (Ed.), Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives, IGI Global, p. 206-213

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