Gradebook for Cleanliness in Hotels Executive Summary
Cleanliness is one of the main factors in a hotel selection, regardless of property size, brand affiliation, or location. High standard of cleanliness of a hotel helps to form customer loyalty, generate positive word of mouth, and, as a result, increase the hotel’s occupancy and profitability.
This report aims to answer an important question:
Does spending more on housekeeping make a hotel look cleaner?
Data collected from 1,139 hotels across 15 brands showed that spending more money on cleaning a room does not guarantee higher guest scores for cleanliness. Generally, upper-upscale brands spent more than other hotels on housekeeping in 2017, however they did not have the highest cleanliness scores. When comparing the cleanliness scores of the hotel brands relative to their housekeeping expenses per occupied room (POR), TownePlace Suites had the most efficient housekeeping operations in 2017. Hampton Inn, Hampton Inn and Suites, SpringHill Suites, and Fairfield Inn followed the leader.
Cobanoglu, C., Ciftci, O., Berezina, K., & Ali, F. (2018). Gradebook for cleanliness in hotels: An analysis of housekeeping costs and hotel cleanliness as perceived by guests. University of South Florida M3 Center Publishing. https://www.doi.org/10.5038/M3-HTIR.002
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