As rural public transit systems are vital to the livelihood of rural Americans, improving the operations of these systems is the focus of this work. The use of performance measures to evaluate operation is essential to maintain growth and avoid becoming stagnant. The main goal of this study was to examine existing performance measures (PM) and modify them to allow for comparison of performance among rural transit agencies in Alabama. The tasks presented in this paper are a review of performance measures, data collection, and data analysis for agencies in Alabama. The report concludes that performance measures can be developed that balance external factors in the analysis and allow for a fair comparison of agencies.