The Marine Agency-Roads and Transport Authority (MA-RTA) of Dubai-UAE recently undertook a study to develop a new transport policy for service delivery. The goal of the new policy is to increase rider share and use of MA-RTA services. The existing service policy guidelines of the water transit services were barely supported by the loading patterns, existing market coverage, adequate intermodal planning tools, economic feasibility, and capital return of services. Based on user and operators surveys of the water transit services, aiming at assessing the baseline conditions, methodologies are suggested to estimate important service attributes, including service coverage, intermodal connectivity, and market demand estimation. The estimated service attributes were used as measures to develop the service policy standards to increase water transit ridership and enhance service efficiency. It is recommended to incorporate some of the service standard/guideline measures under a framework discussed in this study for developing service plans, monitoring performance, and providing short or long term alteration to the services.