Scholar Commons > M3 Center > JGBI > Vol. 6 > Iss. 1 (2021)
Abstract
A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning. Scholars have conducted SWOT research for over six decades. However, a collective understanding of SWOT analysis remains vague. This study accessed, analyzed, and synthesized the SWOT literature, allowing for new theoretical perspectives and frameworks to emerge. Using an integrative literature review, this study reviewed SWOT studies historically, providing a greater understanding of the SWOT analysis in different sectors and the different approaches used in SWOT studies. Furthermore, it fills the knowledge gap in the strategic planning context and indicates meaningful implications for managers that could help improve their strategic decisions.
Keywords
SWOT literature, strategic planning, integrative review, literature review
ORCID Identifiers
Mostafa Ali Benzaghta: https://orcid.org/0000-0001-7148-0492
Abdulaziz Elwalda: https://orcid.org/0000-0002-4009-9346
Mousa Mohamed Mousa: https://orcid.org/0000-0001-8464-4580
Ismail Erkan: https://orcid.org/0000-0003-1271-3481
Mushfiqur Rahman: https://orcid.org/0000-0001-5256-7453
DOI
10.5038/2640-6489.6.1.1148
Recommended Citation
Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73. https://www.doi.org/10.5038/2640-6489.6.1.1148
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
