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Abstract

A continuous growth of the business tourism in Malaysia has attracted many business tourists towards the MICE tourism. The purpose of this study is to investigate the expenditure patterns of the international conference delegates in micro areas in relation with the experience level measured based on their spending. A quantitative research-based approach was employed through survey method in the Kuala Lumpur Convention Centre to collect the data based on ordinal-polytomous type survey instrument. 378 international conference delegates were chosen through non-probability convenience sampling. The overall expenditure patterns are measured through descriptive analysis, where the results reveals that major part of the delegates’ average expenditure (USD$ 2,657) were spent on international airfare (21%) as compared to accommodation, conference registration and other spending which amounted nearly 15% in each areas. The expenditure satisfaction response from the delegates were high (4.58 mean value) along with the revisit intention measuring 84%. Consequently, the most positive feedbacks from the delegates were the Malaysian hospitality, marvelous infrastructure and business facility procedures.

马来西亚国际会议参会者消费与体验调查研究

摘要

马来西亚商务旅游的持续增长吸引了诸多会展旅游的商务游客。本文基于国际会议参会者的相关花费,调查研究其微观层面的消费模式与体验。本文采用定量研究方法,通过非概率任意抽样使用有序多项分类调查量表在吉隆坡国际会议中心收集了378位国际会议代表的样本。文章通过描述性分析来检测参会者整体消费模式。结果显示,参会者平均花费2657美元,其中主要花费在往返机票上(占21%),而住宿、会议注册费和其它费用各占近15%。参会者的消费满意度比较高(均值达4.58),再次光顾意向达84%。调查结果显示,参会者对马来西亚的友好接待、良好的基础设施和商务便捷设施与程序给与良好反馈。

关键词:消费模式,体验行为,会展旅游(会奖旅游),消费满意度,KLCC吉隆坡国际会议中心

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