Graduation Year
2009
Document Type
Thesis
Degree
M.A.
Degree Granting Department
Mass Communications
Major Professor
Kelly Werder, Ph.D.
Committee Member
Kenneth Killebrew, Ph.D.
Committee Member
Randy Miller, Ph.D.
Keywords
Attribution theory, Corporate apologia, Crisis communication management, Image repair discourse, Neoinstitutionalism theory
Abstract
Crisis management includes efforts designed to prevent and to detect potential crises, and to learn from crisis experiences. The SCCT posits that certain crisis responses (matched) produce better outcomes for organizations than others (unmatched), depending on the situation. In addition, the results from this study attempt to support the situational crisis communication theory in aiding crisis managers in protecting their organizations against crises.
Scholar Commons Citation
Wright, Courtney, "Responding to Crises: A Test of the Situational Crisis Communication Theory" (2008). USF Tampa Graduate Theses and Dissertations.
https://digitalcommons.usf.edu/etd/91
