Graduation Year

2019

Document Type

Thesis

Degree

M.A.

Degree Name

Master of Arts (M.A.)

Degree Granting Department

Mass Communications

Major Professor

Artemio Ramirez, Ph.D.

Committee Member

Roxanne Watson, Ph.D.

Committee Member

Travis Bell, Ph.D.

Keywords

eSports, League of Legends, motives, Uses and Gratifications theory

Abstract

This research mainly explores the motives and satisfaction of Chinese eSports users. Due to the changing role of eSports in China this year, the attitude of Chinese society towards eSports has changed from depreciation to praise, and the identity of belonging sense of game players has become one of the motives for them to continue playing League of Legends (LOL). In addition, as a milestone in eSports field, the playability of LOL itself and its pastime and social functions as a mass media will affect the motives and satisfaction of players. This survey used online survey to investigate the satisfaction of LOL players (N=209), the result indicated that the recognition of players’ identity has a significant effect on the satisfaction and the other two variables are not significantly associated. In the future development of eSports localization, eSports professionals can confirm and optimize the characteristics and direction of eSports according to the motivation of the players.

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