Graduation Year
2014
Document Type
Thesis
Degree
M.A.
Degree Granting Department
Mass Communications
Major Professor
Kelly Page-Werder, Ph.D.
Committee Member
Justin Brown, Ph.D.
Committee Member
Michael Mitrook, Ph.D.
Keywords
Community Engagement, Cultivation Strategies, Principles of Partnerships, Project-based, Relationship Management
Abstract
In Service-Learning (S-L) partnerships, universities and community organizations exchange resources and influence. Community engagement scholars Cruz and Giles proposed that relationships within S-L partnerships serve as units of analysis for the study of community outcomes of engagement. Yet, the scholarship of engagement lacks a suitable instrument to assess such relationships. This study brings together two lines of scholarship-relationship studies within community engagement and cocreational studies within public relations-to address the problem of assessing the community outcomes of S-L relationships, and it applies Cruz and Giles' ideas about using relationship analysis to assess community outcomes when it considers the perspectives of representatives of nonprofit organizations relative to their relationships with S-L students. Specifically, this qualitative study applies public relations theory to the problem of assessing project-based S-L relationships.
Scholar Commons Citation
Strand, Karen, "Applying Public Relations Theory to Assess Service-Learning Relationships" (2014). USF Tampa Graduate Theses and Dissertations.
https://digitalcommons.usf.edu/etd/5134
