Degree Granting Department
Kelly Page Werder, Ph.D.
Roles, Decision-making styles
This study attempts to identify how public relations practitioner roles and organizational decision-making style impact the relationship that is shared between the practitioner and the organization they represent. Based on Internet survey research methods, research findings indicated that organizational decision-making style was a minimal factor in influencing the relationship shared between the practitioner and the organization they represent. Practitioner role did, however, have a significant influence on the levels of trust, commitment, satisfaction and control mutuality between the practitioner and the organization they represent. Low response rates prevents confident generalization of the results of this study to the entire Public Relations Society of America population. Findings support the relational theory of public relations.
Scholar Commons Citation
Boudreaux, Jill, "A quantitative assessment of public relations practitioners perceptions of their relationship with the organization they represent" (2005). Graduate Theses and Dissertations.