NCTR Project Number
Transit, marketing, transportation
Digital Object Identifier (DOI)
The purpose of this project is to examine the best practices and dissemination of transit marketing materials. An online portal would house materials throughout the US. The information that follows provides a summary of the activities undertaken in the project’s most current year of operation. This report also summarizes the tasks originally identified in the project proposal and the actions taken towards their completion
Scholar Commons Citation
The Marketing Institute - Florida State University College of Business, "Continuation and Enhancement of The Public Transportation Promotional Materials Clearinghouse" (2001). Research Reports. 5.