CUTR

Document Type

Technical Report

Publication Date

7-2020

NCTR Project Number

CUTR-NCTR-RR-2018-07

Account

79061-19

Program Year

2018

PI

Philip Winters

Accession Number

01659493

TRID URL

https://trid.trb.org/View/1501523

Keywords

commuters, qualified transportation benefits, transit, transportation demand management

Digital Object Identifier (DOI)

https://doi.org/10.5038/CUTR-NCTR-RR-2018-07

Abstract

This project focused on increasing the desirability, effectiveness, and efficiency of employer-provided commute benefits (e.g., transit subsidies, telework, etc.) by providing national recognition in a membership-based program – Best Workplaces for Commuters (BWC) within NCTR – when these organizations meet the National Standard of Excellence (NSE). The project deployed a mix of outreach and communication strategies to successfully build a network of local partners to leverage the limited NCTR resources to grow the number of employers offering commute-friendly programs to employees. There was a 10% increase in BWC members, over 30 partners, more than 3,300 subscribers to its peer-to-peer listservs, and about 1,600 participants in BWC webinars. The results show that there are numerous examples of successful employer-based programs from local businesses to international conglomerates to universities. While BWC began as a simple national recognition program, it has evolved into a nationally recognized resource for information on programs to encourage the integration of commute-friendly programs and policies at the workplace that, in turn, should increase use in all forms of public transportation.

Comments

https://www.nctr.usf.edu/2018/02/increasing-the-desirability-of-transit-and-all-other-travel-choices-via-best-workplaces-for-commuters-scope/

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