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Theses/Dissertations from 2020

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Super Bowl Ads and the Donald Trump Culture War, Jessica Barron

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A Case Study on Black Twitter’s Reactions to the Framing of Blacks in Dove’s 2017 Facebook Advertisement, Shereena Farrington

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The Roles of Emotional Cues and Purchasing Incentives in WeChat Commerce: A Content Analysis, Xuezhu Hao

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People with Parkinson’s and Care Partners of PwPs’ Uncertainty Management Through Information Strategies, Amy Haywood

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Asian Male Stereotypes: An Investigation of Current Beliefs About Asian Males and Stereotypes Perpetuated by U.S. Modern Cinema, Noelle Knopp

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Developing Design Elements for a Parkinson’s Disease Informative Website: A Social Marketing Approach, Emilie R. Madsen

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Evaluation of Native Advertisement though Third Person Effect Theory: An Experimental Design, Inga Nafetvaridze

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EPPM and Its Effectiveness in Advertisements of Colorectal Cancer Screening among Young Adults, Anh T. Nguyen

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The Role of Threat and Efficacy in Anti-Vaping Ads: A Test of the Extended Parallel Process Model, Ryan Noone

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An Experimental Investigation into the Impact of Crisis Response Strategies and Relationship Management in the Pharmaceutical Industry, Nikoletta Pappas

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Media Fandom: Social Media Use and Collective Identity in China: A Case Study of Z.Tao’s Weibo Fandom, Mier Sha

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'Golden Spike': Examining Atlanta United FC Communications During the Launch of the Team, Maria Tsyruleva

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The Role of Influencer Endorsement in Consumer Brand Engagement on Sina Weibo, Xiaofan Wei

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One News Event, Three Media Frames, Le Xin

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Applying the Situational Theory of Publics to Children's Sex Education in China, Baoyi Zeng

Theses/Dissertations from 2018

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Perception of Kazakhstan in the U.S through the New York Times Coverage, Tursynay Alikhanova

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The Influence of Instagram Selfies on Female Millennials’ Appearance Satisfaction, Diliara Bagautdinova

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Women’s Body Image in the Media: Fitspiration on Instagram, Brook M. Bryant

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Political Talk Shows in Taiwan: First- and Third-Person Effects, Their Attitudinal Antecedents and Consequences, Shou-Chen Hsieh

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An Examination of Image Repair Theory and BP’s Response to the Deepwater Horizon Oil Spill, William Anthony Korte Jr.

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An Analysis of Organ Donation Presentations on Weibo, Shengfei Li

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Gender Sexualization in Digital Games: Exploring Female Character Changes in Tomb Raider, Jingjing Liu

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Shithole Countries: An Analysis of News Coverage in the U.S., Murewa O. Olubela

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Self-esteem, motivation, and self-enhancement presentation on WeChat, Xiao Qiu

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The Portrayal of Women in the Oldest Russian Women’s Magazine “Rabotnitsa” From 1970-2017, Anastasiia Utiuzh

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Cultural Adaptation and Maintenance: Chinese International Students' Use of Facebook and WeChat, Mengni Wang

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The Understanding of Absolute Right to Freedom of Expression in the Case of Hate Speech, Qinqin Wang

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Body Image, Self-Esteem and Eating Disturbance among Chinese Women: Testing the Tripartite Influence model, Weiwei Wang

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I’m Your Fan – Engaging in Celebrity’s Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship, Jiahui Zhuang

Theses/Dissertations from 2013

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Media and USF Students' Perception of Terrorism, Mamdoh Suleiman Al-Ameri