Document Type


Publication Date

January 2013


marketing, library, research, services, engineers


Engineering student and faculty populations present a beneficial and unique challenge to libraries and the information science community. The literature, activities, and resource needs of this group provide insight into a demographic that is often among the early-adopters of new technologies, tools, and methods of sharing information. Despite the often non-bibliographic nature of their research efforts, there are numerous elements of the traditional service model that remain relevant and integral to the engineering research patron base. New methods of live and virtual instruction, the improved promotion of research consultation, and data management are prime targets for efficient and effective service updates. This article will seek to outline the current engineering research environment, using a large research institution as a model for evaluation and future planning for outreach and service marketing.


In press for 2013 publication