Title

The Effect of Interactivity on Initial Interactions: The Influence of Information Valence and Modality and Information Richness on Computer‐Mediated Interaction

Document Type

Article

Publication Date

2004

Keywords

initial interactions, computer‐mediated communication, interactivity, relationship development, modality and information richness

Digital Object Identifier (DOI)

https://doi.org/10.1080/0363452042000307461

Abstract

Research investigating relationship development through computer‐mediated channels has failed to acknowledge the importance of initial interactions. Increasingly, multimodal forms of communication, such as audio‐ and videoconferencing, in addition to text‐only formats have emerged on socially oriented websites designed for relationship initiation. Utilizing the principle of interactivity as a conceptual framework, the present study investigates whether increased structural interactivity provided by the additional aural and visual modalities influences initial interaction processes and outcomes online. The results indicate that increased availability of nonverbal modalities, combined with the valence of the information acquired, significantly affected interaction involvement and mutuality, which are markers of processual interactivity, as well as the interaction outcomes of uncertainty, predicted outcome value, and information seeking. Additional analysis revealed that mutuality mediated the effect of richness on postinteraction uncertainty level and the evaluations of future relationship potential.

Was this content written or created while at USF?

No

Citation / Publisher Attribution

Communication Monographs, v. 71, issue 4, p. 422-447

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