Title

The Age of Aquariums: A Need for Focused Marketing

Document Type

Article

Publication Date

1-1-1995

Digital Object Identifier (DOI)

https://doi.org/10.1177/004728759503300306

Abstract

This exploratory study was undertaken to investigate visitor expectations of aquariums. Specifically, differences between (1) tourists and residents and (2) "experienced " and "inexperienced" aquarium visitors were examined. The data indicate that differences in expec tations exist between groups. The results reveal implications for the marketing of aquariums.

Was this content written or created while at USF?

Yes

Citation / Publisher Attribution

Journal of Travel Research, v. 33, issue 3, p. 31-36

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