The Age of Aquariums: A Need for Focused Marketing
Document Type
Article
Publication Date
1-1995
Digital Object Identifier (DOI)
https://doi.org/10.1177/004728759503300306
Abstract
This exploratory study was undertaken to investigate visitor expectations of aquariums. Specifically, differences between (1) tourists and residents and (2) "experienced " and "inexperienced" aquarium visitors were examined. The data indicate that differences in expec tations exist between groups. The results reveal implications for the marketing of aquariums.
Was this content written or created while at USF?
Yes
Citation / Publisher Attribution
Journal of Travel Research, v. 33, issue 3, p. 31-36
Scholar Commons Citation
Deeter-Schmelz, Dawn R.; Solomon, Paul J.; and Pettegrew, Loyd S., "The Age of Aquariums: A Need for Focused Marketing" (1995). Communication Faculty Publications. 598.
https://digitalcommons.usf.edu/spe_facpub/598
