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How many of us have had the experience of looking at the geographic location of "hits" on our organization's website and being amazed at the traffic coming from all over the globe? No matter what type of organization we are working within, there is a need to think globally. It does not matter whether you are in education, a governmental agency, or the corporate sector; just merely putting up a website enters your organization (or you personally) into the global arena. Eric Ward reminds us just how easy and fast it is to become global - "It happens to my site every day, and I have never advertised or sent my URL to anyone outside the U.S.--of course, even one e-mail message sent to a discussion list, of which a member is from another country, and bingo, your URL from your signature file is global in three seconds."1 Ward points out that all websites de facto become global by virtue of being on the web. His statement makes us realize that all information professionals need to be conscious of globalization and know the basic tenets of shaping a culturally sensitive website that is accessible, understandable and inoffensive to people in other parts of the world.


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* “Think Global, Act Local: The Challenges of Taking the Website Global.” INSPEL (International Journal of Special Libraries) 34, 3/4 (2000): 227-237. (First author, co-authored with Vicki Gregory)