Title

Unfriending on Facebook: Factors Affecting Online Relationship Termination in Social Networks and its Impact on Business

Document Type

Article

Publication Date

1-1-2014

Keywords

Facebook, online relationships, relationship termination, social networking sites, SNS, social capital, unfriending, virtual business relationships

Digital Object Identifier (DOI)

http://dx.doi.org/10.1504/IJBE.2014.060237

Abstract

Establishing and maintaining relationships online is becoming ever more important in the expanding global knowledge economy. This study examines factors underlying the termination of relationships in the social networking environment of Facebook and examines how this information may be used to promote virtual business relationships. The results indicate that people use a variety of reasons for terminating virtual relationships which may be broadly clustered into offline and online reasons.

Comments

This article was written before Steven Walczak was affiliated with the University of South Florida.

Was this content written or created while at USF?

false

Citation / Publisher Attribution

International Journal of Business Environment, v. 6, no. 2, p. 199-221.