Title

The Forgotten Variable in Conformity Research: The Impact of Task Importance on Social Influence

Document Type

Article

Publication Date

11-1996

Keywords

Competence, Conformity (Personality), Incentives, Social Influences, Task Complexity

Digital Object Identifier (DOI)

https:///doi.org/10.1037/0022-3514.71.5.915

Abstract

Two studies examined how incentives for accuracy (task importance) affected the social influence of inaccurate confederates in a modified Asch situation (S. E. Asch, 1951). Not unexpectedly, when task difficulty was low, incentives for accuracy reduced the social impact of (inaccurate) confederates (Study 1). However, when task difficulty was increased, the reverse was true, with individuals conforming more to an inaccurate confederate norm when incentives for accuracy were high (Studies 1 and 2). The results are discussed in terms of possible mediating mechanisms and also in terms of their historical and pragmatic implications.

Was this content written or created while at USF?

No

Citation / Publisher Attribution

Journal of Personality and Social Psychology, v. 71, issue 5, p. 915-927

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