Cover and Front Matter
Will Smart Bikes Succeed as Public Transportation in the United States?
Paul DeMaio and Jonathan Gifford
An Evaluation of the Role of Marketing in Public Transit Organizations
J. Joseph Cronin Jr. and Roscoe Hightower Jr.
Modeling Generalized Cost of Travel for Rural Bus Users: A Case Study
C.V. Phani Kumar, Debasis Basu, and Bhargab Maitra