This article reports on the results of a telephone survey of 352 commuters who reside in a suburban area and work in a major city. Results indicate that the commuters are well educated and well paid They also suggest that much of what has passed for marketing strategies in the transit indust1y has been ineffective at best. Solutions for the dilemma are identified and considered.
Cronin Jr., J. J & Hightower Jr., Roscoe.
A Dynamic Competitive Environment and Shifting Management Paradigms: Implications for Marketing Public Transit Services.
Journal of Public Transportation, 3 (1): 67-93.
Available at: http://scholarcommons.usf.edu/jpt/vol3/iss1/4