Visitors represent an important potential market for transit. Unfortunately, since visitors generally lack local phone numbers and residential addresses, they constitute a hard-tosurvey population, and relatively little is known about their travel behaviors and preferences. Transit agencies seeking to better understand and better serve this market will need to conduct a visitor travel survey. Surprisingly few visitor travel surveys have been undertaken, and none have been designed expressly to meet the needs of transit agencies. This research addresses this gap in the public transportation planning literature by identifying and exploring the key issues a transit agency needs to consider to carry out an effective visitor travel survey.