At the start of the 2004 and 2005 academic years, a voluntary travel behavior change program targeted incoming first-year students at the Clayton Campus of Monash University in Melbourne, Australia. Analysis of before and after travel surveys identified a significant effect in terms of reducing single occupant commuting and increasing public transport use. Nearly one in four of the students who participated in the TravelSmart initiative indicated it had influenced them to the extent of thinking about using, trying, or regularly using alternatives to solo driving to campus. The information provided about public transport services was the most valued element of the program. A range of barriers to further behavior change are identified to overcome a number of those impediments and thereby increase the use of environmentally friendly modes for commuting to campus.
Encouraging Sustainable Campus Travel: Self-Reported Impacts of a University TravelSmart Initiative.
Journal of Public Transportation, 11 (1): 85-108.
Available at: http://scholarcommons.usf.edu/jpt/vol11/iss1/5