Abstract
The aim of this study is to examine the impact of price fairness on guest emotions, satisfaction and behavioral intentions in Malaysian P2P accommodation sector. The higher level of tourist arrivals towards P2P accommodations sector has drawn the attention of scholars and government. Therefore, this conceptual paper on P2P accommodation proposes an opportunity to examine the influence of external and internal stimuli on guest’s behavioral intentions during their stay in P2P accommodation at Malaysia. The conceptual framework of this study is built on the basis of Stimulus Organism Response (S-O-R) theory. A complete study followed by a conceptual framework will be carried out by using structural equation modeling (SEM). The results of this study will benefit international tourists and local people of Malaysia who are engaged in P2P accommodation sector. In addition, the findings will give a better understanding of S-O-R theory.
Keywords
behavioral intentions, emotions, peer to peer accommodation, price fairness, satisfaction, S-O-R theory
Chinese Abstract
价格公平性、客人情感因素、满意度及行为意图：共享住宿业（P2P）研究
本文旨在研究马来西亚P2P住宿业中的价格公平性对客人情感因素、满意度及行为意图的影响。大量游客对共享住宿业的青睐已引起学界和官方的关注。因此，这篇概念性文章从理论上探讨内部和外部刺激因素对客人行为意图的影响。本研究以刺激-机制-反应(S-O-R)理论为依托，后续将通过结构方程模型检验这个理论框架。研究结果将惠及国际游客及马来西亚经营P2P住宿业的本地居民，并将有助于加深对S-O-R理论的理解。
关键词：行为意图，情感因素，共享住宿，价格公平性，满意度，S-O-R理论
DOI
10.5038/2640-6489.3.2.1035
Recommended Citation
Ali, L., Yee, W. F., Imm, N. S., & Akhtar, M. S. (2018). Price fairness, guest emotions, satisfaction, and behavioral intentions in peer to peer accommodation sector. Journal of Global Business Insights, 3(2), 41-51. https://www.doi.org/10.5038/2640-6489.3.2.1035
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
