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Abstract

The study aims to assess the factors for medical tourism destination selection from medical tourist’s perspective and to determine the satisfaction level of medical tourists in Malaysia. Field survey was conducted with the structured questionnaire to medical tourists admitted at 11 public and private hospitals in Kuala Lumpur region during September and October, 2013. A non-probability convenience sampling technique was used and 72 response were collected. Geography of Malaysia was found to be an important factor having direct and positive impact on patient’s destinations selection and satisfaction level. Results also confirms that Malaysia is famous destination for Indonesians as a medical tourism destination. One of the apparent limitations of current research is the sample size, which is very small and also limited to hospitals in Kuala Lumpur, Malaysia. A study with different sample size and several locations in Malaysia may provide fruitful results for the evaluation of medical tourism destination selection. Finding of the current research are very much beneficial for the health ministry, tourism ministry and practitioners to improve the service level and in attracting big number of medical tourists to Malaysia. Several countries are offering medical tourism in Asia Pacific region and attracting big number of tourist every year. This Research was conducted to find out the factors, which are very much important to attract medical tourists to Kuala Lumpur, Malaysia and their satisfaction level to improve the performance level in future. Different aspects are involved like organization’s functions, and Malaysian circumstances related to medical tourism in Kuala Lumpur Malaysia.

影响医疗旅游目的地的选择因素:以马来西亚为例

摘要

本研究旨在从医疗旅游者的角度出发探讨医疗旅游目的地的选择因素,评估访问马来西亚的医疗旅游者的满意度。研究小组于2013年9月到10月间,在吉隆坡地区的11家公立和私立医院内面对就诊的医疗旅游者进行了实地问卷调查。研究表明,马来西亚的地理条件有利于病患对该目的地的选择,同时能够提升他们的游客满意程度。研究结果同时证实,对于印度尼西亚人而言,马来西亚是一个著名的医疗旅游目的地。本研究的局限性之一是小样本规模,样本量小且抽样调查仅限于马来西亚吉隆坡的医院。若使用不同的样本量且在马来西亚多个地区进行抽样,将会为研究提供更加丰富的结果,有利于评估医疗旅游目的地的选择因素。目前的研究成果对于医疗部、旅游部和相关从业人员提高服务水平,吸引大量医疗游客赴马来西亚旅游亦大有益处。如今,亚太地区许多国家正大力发展医疗旅游,每年吸引了大量的游客参与。本研究试图找出吸引医疗旅游者赴吉隆坡的因素,以他们的满意度为鉴提高未来医疗旅游的服务表现。文章的讨论还涉及组织职能及与马来西亚吉隆坡地区医疗旅游相关的各环境因素。

关键词: 医疗旅游,影响因素,目的地选择,满意度,马来西亚

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