Graduation Year

2009

Document Type

Thesis

Degree

M.A.

Degree Granting Department

Mass Communications

Major Professor

Kelly Werder, Ph.D.

Keywords

Attribution theory, Corporate apologia, Crisis communication management, Image repair discourse, Neoinstitutionalism theory

Abstract

Crisis management includes efforts designed to prevent and to detect potential crises, and to learn from crisis experiences. The SCCT posits that certain crisis responses (matched) produce better outcomes for organizations than others (unmatched), depending on the situation. In addition, the results from this study attempt to support the situational crisis communication theory in aiding crisis managers in protecting their organizations against crises.

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