Degree Granting Department
Thomas H. Brandon, Ph.D.
Smoking, Tailoring, Written interventions, Personalization, Expectations
This study was an effort to replicate and extend findings from our previous research, which suggested that the efficacy of tailored messages is influenced by high levels of content personalization within the message and by individuals trait expectancies about tailored interventions. We tested whether tailoring-related expectancies regarding smoking-cessation booklets could be altered via a brief expectancy-priming intervention, and whether this would enhance the impact of the cessation materials. A 2x2 factorial design crossed personalization level and expectancy priming on evaluation of the intervention content, readiness to quit smoking, cessation self-efficacy, cognitive processing, and progress towards quitting. Smokers (N = 205) were randomized to one of four cells in which they received a highly personalized (placebo tailored) or standard intervention.
Scholar Commons Citation
Webb, Monica S., "Do expectancies influence outcomes for tailored smoking cessation messages? a placebo tailoring experiment" (2005). Graduate Theses and Dissertations.