Degree Granting Department
Dr. Derina Holtzhausen.
Simple, Functional, Multidivisional, Hybrid, Network, Virtual, Matrix, Expert prescriber, Communication facilitator, Problem-solving process facilitator, Communication technician
While there exists extensive research in the area of public relations roles, as well as the arena of organizational structure, little research focuses on the relationship between organizational structure and the role of the public relations practitioner in the organization. This study will provide a review of the different types of organizational structures, as well as a review of public relations practitioner roles. Organization theory literature supplies information on the characteristics of each structure, including levels of complexity and decentralization involved in each organizational type. Public relations literature includes research that aids in formulation of role classifications that may be assumed by the practitioner.
Scholar Commons Citation
Stokes, Allison, "A study in the relationships between organizational structures and public relations practitioner roles" (2005). Graduate Theses and Dissertations.