Graduation Year

2005

Document Type

Thesis

Degree

M.A.

Degree Granting Department

Mass Communications

Major Professor

Kelly P. Werder, Ph.D.

Keywords

Satisfaction, Trust, Commitment, Control mutuality, Exchange relationship, Communal relationship, Goal compatibility

Abstract

This study focuses on relationships. Specifically, it measures the relationship between the administration of a large public university in the southeastern United States, USF, and its primary internal public the faculty. The purpose of this study is to measure the quality and type of relationship between an organization and it public, as perceived by the public. This study seeks to replicate and extend previous relational research by examining how the variables of trust, commitment, control mutuality, and satisfaction are related to the quality of relationships in organizations. In addition, the type of relationshipcommunal or exchangethat the faculty has with the university, is examined. This thesis also posits an additional indicator of relationship quality goal compatibility. Therefore the following hypotheses are proposed:

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