Graduation Year

2017

Document Type

Thesis

Degree

M.A.

Degree Name

Master of Arts (M.A.)

Degree Granting Department

English

Major Professor

Nathan Johnson, Ph.D.

Committee Member

Meredith Johnson, Ph.D.

Committee Member

Joseph Moxley, Ph.D.

Keywords

Map Analysis, Power, Science Communication, Science Festival, Space Place Rhetoric, Technical Communication

Abstract

This study analyzes how spatial organization impacts science communication at the St. Petersburg Science Festival in Florida. Through map analysis, qualitative interviews, and a close reading of evaluation reports, the author determines that sponsorship, logistics, exhibitor ambience, and map usability and design are the factors most affecting the spatial performance of science. To mitigate their effects, technical communicators can identify these factors and provide the necessary revisions when considering how science is communicated to the public.

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