Graduation Year

2015

Document Type

Thesis

Degree

M.A.

Degree Name

Master of Arts (M.A.)

Degree Granting Department

Mass Communications

Major Professor

Kelly Werder, Ph.D.

Co-Major Professor

Scott Liu, Ph.D.

Committee Member

Scott Liu, Ph.D.

Committee Member

Roxanne Watson, Ph.D.

Keywords

Commitment, Control Mutuality, Image, Reputation, Satisfaction, Trust

Abstract

This study investigated the effects of crisis communication messaging strategies on the relationship between an organization and its key publics. This study found that none of the strategies tested had a significant impact on the relationship between an organization and its publics, however some strategies consistently influenced a relationship more than others.

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