Graduation Year

2014

Document Type

Thesis

Degree

M.A.

Degree Name

Master of Arts (M.A.)

Degree Granting Department

Mass Communications

Major Professor

Kelly Page Werder, Ph.D.

Co-Major Professor

Roxanne Watson, Ph.D.

Committee Member

Roxanne Watson, Ph.D.

Committee Member

Scott Liu, Ph.D.

Keywords

Communicative action, Public relations, Referent criterion, situational motivation

Abstract

This is an exploratory study of the Situational Theory of Problem Solving applied to the context of climate change communication. Selective exposure to politically slanted media is explored as a referent criterion and framing effects are also tested. Relationships between consumption of media characterized as conservative or liberal with referent criterion, Situational Motivation in Problem Solving, problem recognition, involvement recognition, and constraint recognition are tested.

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