Graduation Year

2011

Document Type

Thesis

Degree

M.A.

Degree Granting Department

Mass Communications

Major Professor

Roxanne Watson

Keywords

Gender, Intercollegiate, Publicity, Sports, Title IX

Abstract

This study examines the coverage of women's athletics at USF provided through photographic representations on the university's Athletics Internet home web page during the 2009-2010 academic year. Findings revealed that, consistent with recent research on coverage of female athletes and women's athletics on university web pages, women, compared to men, were underrepresented in the majority of the five areas of the home page analyzed. Studies such as this can be beneficial because, if gender coverage inequities are brought to the attention of university administrators and Athletics personnel, actions could be take to reduce the inequities, thereby setting the tone for how we see and think about female athletes.