Degree Granting Department
Tammy D. Allen, Ph.D.
Marketable, Career development, Employability, Networking, Corporate reputation, Age
The purpose of this study was to propose and test a comprehensive model ofmarketability using both individual and situational predictors. Participants in thisstudy were members of professional associations and were recruited from internetlistserves. They consisted of 485 employees and 176 co-workers. This study used amatching technique to link participant and co-worker data and was the first study toassess multiple perspectives of marketability. Results demonstrated the relationshipsof human capital variables, positivity traits, proactive career behaviors, thenvironment and industry characteristics on internal and external marketability.Interestingly, not all predictors related to both internal and external marketabilityuniformly, suggesting that the two constructs may have different consequences.
Scholar Commons Citation
Day, Rachel, "An empirical investigation of the predictors of self- and other reported marketability: Looking beyond human capital" (2005). Graduate Theses and Dissertations.