Graduation Year
2004
Document Type
Thesis
Degree
M.A.
Degree Granting Department
Mass Communications
Major Professor
Kenneth C. Killebrew Jr., Ph.D.
Committee Member
Larry Z. Leslie Ph.D.
Committee Member
Randy E. Miller, Ph.D.
Keywords
convergence, news, interactivity, user control, media ownership, content analysis
Abstract
A content analysis of news Web sites reveals how many multimedia and interactive components both converged and non-converged media organizations include on their Web presence. The sample included four news Web sites considered to be highly converged with their print and broadcast counterparts (TBO.com, chicagotribune.com, DallasNews.com, and Azcentral.com), one newspaper Web site not affiliated with a broadcast media organization (buffalonews.com), and one broadcast news Web site not affiliated with a print news organization (kfmb.com). A multimedia and interactivity score was given to each Web site based on the quantity of these components each site used. Both kfmb.com (a non-converged organization) and chicagotribune.com (a highly converged news organization) offered significantly more multimedia components than the other four organizations, but only chicagotribune.com provided a statistically significant number of interactivity components on its Web site. The results of this study revealed that among the four converged news organizations (azcentral.com, dallasnews.com, chicagotribune.com, and tbo.com), the only organization demonstrating the characteristics of a converged news organization was chicagotribune.com.
Scholar Commons Citation
Welch, Amanda L., "Multimedia and Interactive Components in Converged Media" (2004). USF Tampa Graduate Theses and Dissertations.
https://digitalcommons.usf.edu/etd/1297
